Malcolm George


Malcolm George

CHIEF EXECUTIVE OFFICER (Association of British Bookmakers)

Malcolm is an experienced communications and government relations professional with over 20 years’ experience working with some of the largest global companies. Most recently Malcolm was Head of EMEA and SE Asia Government Relations for global IT company, Dell Inc. Previous roles include leading EMEA Government Relations for Hewlett Packard Inc. and Electronic Data Systems.

About the ABB

The Association of British Bookmakers is the leading trade association for betting shop operators on the UK’s high streets. We aim to help create and sustain conditions in which socially responsible betting shop operators can compete and prosper. Our membership ranges from major national operators to single, family run businesses and collectively, we represent 80% of the sector.


Head Office
Association of British Bookmakers Ltd Ground Floor, Warwick House, 25 Buckingham Palace Road, London SW1W 0PP

Tel: 020 7434 2111